Use Realtor Bio As Your Personal Brand
A good real estate bio can make a strong first impression and show potential buyers and sellers that you’re a serious professional they can trust. Your bio is a piece of marketing, but we like to think of it as an integral part of the personal brand you build for yourself. A client will be looking for your wisdom, eloquence, and personality; your bio can help illustrate all those elements.
Realtor Bio: First Person or Third?
Which POV should you use when writing your realtor bio? It’s mostly a matter of preference. But there are some key differences to keep in mind.
Writing in the third person is more formal. It is usually better suited for corporate websites that have multiple real estate agent bios and profiles.
The first person is less formal and more personable. This is how you would speak to people in person, using “I” and “me.” First person narrative is easier to write than the third person. Because it’s the way we speak.
Here are 10 Realtor Bio Samples from successful real estate agents.
1. Fernando Herboso at MAXUS Realty Group
“Fernando Herboso has 22 years experience as a real estate agent and broker in five states, and serves as a principal broker and consultant to other real estate professionals on using technology to improve their customer care, general marketing and office management.
Honesty and integrity, along with determination and dedication, are philosophies that Fernando strives for in all aspects of his life. Applying these principles to his business, has allowed him to be a top producing real estate agent for the past 10 years. His background as a business owner for several business ventures and co-owner and founder for a Keller Williams Market Center has given his real estate business a high level of experience leadership and professionalism.
Fernando Herboso has a proven record of directly impacting his client’s financial success and propelling smooth transactions by applying refined management, selling, and negotiation talents.
If you are planning on buying or selling in the Maryland DC and Virginia area contact Fernando Herboso, your local neighborhood expert for a personalized customer care. Fernando takes pride in servicing his clients by delivering exceptional service and establishing lifelong relationships.”
Words count: 185 words
Copy & Paste Herboso’s Bio Script Template (replace  with your own information)
[your_name] has [put_years] years experience as a real estate agent and broker in [your_location], and serves as a [your_title] to other real estate professionals on using technology to improve their customer care, general marketing, and office management.
Honesty and integrity, along with determination and dedication, are philosophies that [your_name] strives for in all aspects of his/her life. Applying these principles to his/her business has allowed him/her to be a top producing real estate agent for the past [put_years] years. His/her background as a [your_title] for several business ventures and co-owner and founder has given his/her real estate business a high level of experience leadership and professionalism.
[your_name] has a proven record of directly impacting his/her client’s financial success and propelling smooth transactions by applying refined management, selling, and negotiation talents.
If you are planning on buying or selling in the [your_location] area contact [your_name], your local neighborhood expert for a personalized customer care. [your_name] takes pride in servicing his/her clients by delivering exceptional service and establishing lifelong relationships.
2. Daniel Toner at Young Agency
“Daniel is a native of the Finger Lakes region. He grew up in Geneva, and spent his summers on Seneca Lake at the family cottage. After graduating from Geneva High School, Dan attended Nazareth College of Rochester, where he competed a Bachelor’s of Science in Business Administration and Management.
After graduation Daniel went into the family business of underground utility installation, where he spent the better part of two years working in the Finger Lakes and Rochester regions. Looking to start a career, Daniel began working in the banking industry, where he worked for over three years in customer service and consumer lending. Ready for a new challenge, Dan received his real estate salesperson license in the fall of 2015 and joined The Young Agency soon after.
Daniel purchased his first home in the City of Geneva, where he lives with his Fiance and their dog Harper. They fill their free time boating and enjoying Seneca Lake, spending time with friends and family, and vacationing in the Adiron-dacks and southern Florida.
Daniel is truly invested in the Finger Lakes region. His experience in the banking industry and familiarity with the Finger Lakes region will be assets to both buyers and sellers.”
Words count: 201 words
Copy & Paste Daniel Toner’s Bio Script Template (replace  with your own information)
[your_name] is a native of the [your_location] region. He grew up in [your_location]. After graduating from [your_school], [your_name] attended [your_school], where he competed a Bachelor’s of [your_college_major].
After graduation [your_name] went into the [your_work_history], where he spent the better part of [years_of_working] years working in [your_previous_job]. Ready for a new challenge, [your_name] received his real estate salesperson license in the [year] and joined [your_real_estate_agency_name] soon after.
[your_name] purchased his first home in the [your_location], where he lives with his Fiance and their dog Harper. They fill their free time boating and enjoying Seneca Lake, spending time with friends and family, and vacationing in [your_location].
[your_name] is truly invested in the [your_location] region. His experience in the [your_specialty] and familiarity with the [your_location] region will be assets to both buyers and sellers.
3. Joelle Siemers at Netter Real Estate
“Joelle Siemers has a heart of gold and unbridled enthusiasm. Her life has taken her from Manhattan to Long Island’s North Shore and now Joelle and her daughter make the South Shore their home. Joelle’s retail experience at Ralph Lauren, Miracle Mile and Bloomingdales has prepared her to provide While Glove Service to all her real estate clients and customers. Little Animal Shelter and Project Hope are charities close to her heart.
Joelle Siemers is energetic, unforgettable and dedicated to fulfilling your real estate needs.”
Words count: 85 words
Copy & Paste Joelle Siemers’s Bio Script Template (replace  with your own information)
[your_name] has a heart of gold and unbridled enthusiasm. [Her/His] life has taken [her/his] in [your_location] and now [your_name] make the [your_location] [her/his] home. [your_name]’s retail experience at [your_real_estate_agency_name] has prepared [her/his] to provide While Glove Service to all [her/his] real estate clients and customers. [charities_you_like] are charities close to [her/his] heart.
[your_name] is energetic, unforgettable and dedicated to fulfilling your real estate needs.
4. Keith Darby at Rise Realty
“Keith, founding partner of Rise Realty, based in Miami Beach, Florida is a 10-year commercial real estate industry veteran and has represented large users of office and industrial space in a wide array of real estate transactions. Keith has built a solid foundation of corporate clients through his tenant advisory services.
Mr. Darby has a long record of successfully guide local, national, and muti-national clients with their commercial real estate acquisitions, lease obligation, asset re-position and dis-positions. Keith close commercial lease and sales transaction valued over $50 million annually consistently earning Costar’s Power Broker award. His specific areas of expertise include strategic planning, space utilization, transaction management and financial structuring.
Keith specializes in applying his expertise and market knowledge to broker commercial office, industrial, retail and multifamily properties that consistently exceed the investment goals of his clients. In addition to being an active volunteer with Project Sunshine and Ronald McDonald House Charities, Keith is the founding partner of a rising leader’s lifestyle network for active professionals in Miami Beach, FL called The South Beach Boot Camp. Keith is active member in the professional networking real estate groups CCIM, CIASF, SFOBA, NAIOP, and The Miami Beach Chamber of Commerce. Keith graduated from The University of Iowa with a Bachelor of Business Administration degree.”
Words count: 212 words
Copy & Paste Keith Darby’s Bio Script Template (replace  with your own information)
[your_name], [your_title] of [your_real_estate_agency_name], based in [your_location] is a [years] [type_of_agency] real estate industry veteran and has represented large users of office and industrial space in a wide array of real estate transactions. [your_name] has built a solid foundation of corporate clients through [her/his] tenant advisory services.
[your_name] has a long record of successfully guide local, national, and muti-national clients with their commercial real estate acquisitions, lease obligation, asset re-position and dis-positions. [your_name] close commercial lease and sales transaction valued over $50 million annually. [His/Her] specific areas of expertise include [your_specialty].
[your_name] specializes in applying [his/her] expertise and market knowledge to broker commercial office, industrial, retail and multifamily properties that consistently exceed the investment goals of his clients. [your_name] is active member in the professional networking real estate groups [your_real_estate_networks]. [your_name] graduated from [your_school] with [your_degree] degree.
5. Laura Hazlett at Atlantic Real Estate Brokerage
“Laura D. Hazlett, Broker and Owner of Atlantic Real Estate Brokerage, has had a successful career in Real Estate Management and Sales for over 15 years.
She has served the Brevard County Community as the Women’s Council of Realtors in every leadership capacity. She has also served as the Realtor Political Action Committee Chairperson.
Laura has also taught Orientation for new Realtors at the Melbourne Area Association of Realtors and for the youth at Cocoa Beach High School for Junior Achievement.
Recently Laura and the Brokerage were chosen by Family Mae as a preferred vendor for listing and marketing properties acquired through the Fannie Mae process.”
Words count: 106 words
Copy & Paste Laura Hazlett’s Bio Script Template (replace  with your own information)
[your_name], [your_title] of [your_real_estate_agency], has had a successful career in Real Estate Management and Sales for over [years] years.[She/He] has served the [your_location] as the [your_organization_name] of Realtors in every leadership capacity. [She/he] has also served as [real_estate_committee_name].
6. Phil Gutowski at East Boston Real Estate Company
“Phil Gutowski moved to East Boston from St. Thomas, USVI. He studied engineering and business at the New York Maritime College and proceeded to work in a fast upscale environment, assuring client delight on luxury super yachts. Passionate about the water, the move to Eastie was a natural fit. With encouragement from friends and neighbors, Phil started the East Boston Real Estate Company in 2011. In his free time, Phil loves to go camping with his fiance Bethany, and dog Magellan. He also runs a local musicians studio, and loves promoting live music events. Grateful for an amazing group of neighborhood friends, Phil makes sure that new residents are welcomed in a way that has become customary in East Boston.”
Words count: 120 words
Copy & Paste Phil Gutowski’s Bio Script Template (replace  with your own information)
[your_name] moved to [your_location] from [your_old_location]. [She/He] studied [your_major] at [your_school] and proceeded to work in a fast upscale environment, assuring client delight on luxury super yachts. Passionate about the water, the move to [your_location] was a natural fit. With encouragement from friends and neighbors, [your_name] started the [your_real_estate_agency_name] Company in [year]. In [his/her] free time, [your_name] loves to go camping. [your_other_hobby]. Grateful for an amazing group of neighborhood friends, [your_name] makes sure that new residents are welcomed in a way that has become customary in [your_location].
7. Mary at Mary Realtor
“Mary is one of the most sought after real estate agent for home builders in Los Angeles. After graduation with an MBA from Golden University, Mary specialized in first time home buyer. After 7 years of success in first time home buyer, Mary branches out to broker vacant land and re-development project for home builders.”
Words count: 55 words
Copy & Paste Mary’s Bio Script Template (replace  with your own information)
[your_name] is one of the most sought after real estate agent for home builders in [your_location]. After graduation with [your_degree] from [your_school], [your_name] specialized in [your_specialty]. After [years] years of success in [your_specialty], [your_name] branches out to [what_you_do_now].
8. Dawn Bahr at Solutions Real Estate
“Dawn Bahr is a full time professional real estate agent with Solutions Real Estate and has been a Realtor since 2003. In May of 2008 she received her Associate Broker license.
Dawn has lived in Arizona since 2000. From the first time you meet Dawn, you will feel at ease with her professional and personable working style and confident in her ability to represent your best interest though the Real Estate transaction.
She continually upgrades her education and knowledge. Being raised on a farm and attending a one room school house allowed Dawn to learn from an early age what it was to have a strong work ethic, high morals, and core values.
She has worked in Economic Development, sales, and in the human resources field in the airline industry. Down has an Associate Degree in Business Management and Marketing and a Bachelor’s degree in Business Administration and Human Resources.
Dawn has her own investment portfolio and can relate to the needs and goals of other investors. She also has the desire to help people become investors.
Dawn was a graduate of the Professional School of Real Estate. She has the designation of certified negotiation expert.
In 2011 and 2012 Dawn was in the top 20 our of 300 agents for production.”
Words count: 212 words
Copy & Paste Dawn Bahr’s Bio Script Template (replace  with your own information)
[your_name] is a full time professional real estate agent with [your_real_estate_agency_name] and has been a Realtor since [year]. In [year] [she/he] received [her/his] Associate Broker license.
[your_name] has lived in [your_location] since [year]. From the first time you meet [your_name], you will feel at ease with [her/his] professional and personable working style and confident in [her/his] ability to represent your best interest through the Real Estate transaction.
[She/He] continually upgrades her education and knowledge. [your_core_value] what it was to have a strong work ethic, high morals, and core values.
[She/He] has worked in [your_work_history]. [your_name] has an [your_college_degree].
[your_name] has the desire to help people become investors. [your_name] was a graduate of the Professional School of Real Estate. [She/He] has the designation of certified negotiation expert.
9. Matt Laricy at Americorp Real Estate
“Matt Laricy, a third generation realtor, is the managing broker for Americorp Real Estate, a company his father started. Matt also heads his own team, The Matt Laricy Group. His hard work, charisma, and true passion for his business has helped Matt’s reputation as a qualified realtor quickly rise. Matt specializes in all facets of the Real Estate business, whether it be navigating the way for first timers, trying to score that perfect distressed property, or providing help in the luxury market, he knows and has experienced it all.”
Words count: 89 words
Copy & Paste Matt Laricy’s Bio Script Template (replace  with your own information)
[your_name] is the [your_title] for [your_real_estate_agency_name]. [His/Her] hard work, charisma, and true passion for [his/her] business has helped [your_name]’s reputation as a qualified realtor quickly rise. [your_name] specializes in [your_specialty], whether it be navigating the way for first timers, trying to score that perfect distressed property, or providing help in the luxury market, [he/she] knows and has experienced it all.
10. Ellen Grubert at Boston Real Estate
“Originally from New York, Ellen moved to Boston in order to earn a graduate degree in business communications at Emerson College. This knowledge, coupled with her undergraduate degree in psychology and teaching, has provided her with valuable skills that she uses daily in real estate negotiations, educating home-buyers and sellers, and effectively marketing the team’s listings. Ellen has been working in Boston real estate for over 30 years and is an Accredited Buyer Representative and a Senior Real Estate Specialist. Ellen’s clients often describe her as detail-oriented, proactive, and fun to be around.
After living for many years in South End and Roslindale, Ellen currently resides in Jamaica Plain with her wife Janis Lippman. She enjoys spending time on the Cape, riding her bike, and traveling. Ellen proudly volunteers at Speakout and Keshet and supports several great non-profit organizations including Community Servings, The Home for Little Wanderers, the Vistory Programs, and PFLAG.”
Words count: 152 words
Copy & Paste Ellen Grubert’s Bio Script Template (replace  with your own information)
[your_name] earned a [your_degree] in [your_major] at [your_school]. This knowledge, coupled with [her/his] undergraduate degree in [your_major], has provided [her/his] with valuable skills that [she/he] uses daily in real estate negotiations, educating home-buyers and sellers, and effectively marketing the team’s listings. [your_name] has been working in [your_real_estate_agency] for over [years] years and is an [your_title]. [your_name]’s clients often describe [her/him] as detail-oriented, proactive, and fun to be around.
After living for many years in [your_location], Ellen currently resides in [your_location]. [your_hobby]. [your_name] proudly volunteers at [your_volunteer_experiences].
7 Short Real Estate Bio Samples (less than 100 words)
I am a Miami real estate agent who helps buyers and sellers in Aventura, Bal Harbour, and Sunny Isles. I’ve worked in sales most of my life and know how to close a deal. As a client, you will benefit from my in-depth knowledge of the local housing market and my “people-first” approach to business. I look forward to helping you achieve your real estate goals.
I’m a Phoenix-area real estate agent with an extensive background in sales. I understand the complexities of the local market and know how to navigate it successfully. When I’m not helping my real estate clients, I enjoy a variety of sports including golf, distance running, and fishing. I look forward to helping you buy or sell a home!
I am a Charlotte, North Carolina real estate agent with an extensive background in creative design and marketing. I’m also a native North Carolinian, so I know the area well. As a client, you will benefit from my in-depth knowledge of the local market and my “people-first” approach to real estate.
I am a Davidson, North Carolina real estate agent who helps both buyers and sellers. I’m also a former mortgage professional, so I know a lot about the financing side as well. A native North Carolinian, I’ve lived and played on Lake Norman for the last 13 years. I know the area, the people, and the local housing market. When I’m not helping my clients, I enjoy reading, swimming, and spending time with my three children. I look forward to helping you!
I am a Winter Haven real estate agent who helps home buyers and sellers. I have a background in nursing and transitioned into real estate to fulfill a lifelong passion. I have lived in Winter Haven since the third grade and have a strong connection to the community. My strengths as an agent include my non-adversarial negotiating skills, my caring and compassionate nature, and my knowledge of the local real estate market. If these qualities appeal to you, please give me a call.
I’m a customer-service-oriented real estate agent who helps buyers and sellers in Spokane, Washington. I moved to the Pacific Northwest a few years ago, following a 15-year career in the retail industry. Relocating gave me a chance to “reboot” my career, so I followed my long-time passion for real estate. I have the market knowledge, the perseverance, and the customer service skills needed to make your next real estate transaction a successful one.
Julie Andrews is an experienced real estate broker who helps home buyers in the San Bernardino and Orange County areas, including the cities of Anaheim, Chino Hills, Garden Grove, and Westminster. Julie has been a licensed broker for many years. She understands the dynamics of the fast-paced real estate markets in San Bernardino and Orange counties. She is also a certified foreclosure and short sale specialist, as well as a pricing strategy advisor.
How to Structure Realtor Bio?
Instead of having one big block of text, divide your realtor bio into logical sections. For instance, you might divide your agent bio into the following sections:
- Your real estate specialty or niche
- Professional training and experience
- Educational background
- Sales performance (if applicable)
- What makes you different
- Articles you’ve written and published online
- Your other interests, hobbies, passions, etc.
Write two or three sentences for each of these sections, and you’re done!
You don’t have to include all of this information in your bio. These are just a few examples to get you started. If you’d like, you could use these bullet points as a template for writing your agent bio. Starting with a template is a lot easier than starting with a blank page.
10 Tips to Writing an Amazing Real Estate Bio
1. Tell Your Skills
Share some of the best points of your professional experience. Reveal some of your real estate knowledge, but don’t lay all your cards on the table. This is just the first introduction and too many facts can be overwhelming.
2. Use a Proper Photo
Make sure the photo is one you like, one that looks like you in person, and one that sends a positive impression.
3. No Selling
The most important advice we could give: Do not use your bio space to sell your services. A biography is a written account of a life, not an advertisement. This space is where a client can find out what kind of person will be assisting them with one of the larger purchases in their lifetime. Gain their trust and excite them about the process. Be authentic.
4. Be Truthful
Honesty is the best biography. As a realtor, you are there to guide your clients towards the best possible home for them. Why should they trust you? Talk about things that show you’re a hard worker, a straight shooter and that this is the job you love doing.
5. Make it Clean and Right to the Point
The length of a great bio should be between 200 and 300 words, and around 2 to 3 paragraphs. Any longer and your reader will start to lose interest. Use short, clean phrases that are easy to understand.
6. Edit Over and Over
Read what you write, and then read it again. You’ve created a bio that makes you sound accomplished, so don’t misrepresent your professionalism with a few noticeable spelling mistakes.
7. Where Are You? How Do I Reach You?
Use your geographic location in your description. When you explain where you work, search engines guide searches to you according to that, which can result in more online search success.
8. Show Your Passion and Love
Given the vast amount of real estate agents and the fierce competition, what will make you stand out is your passion. Tell your potential clients why you love what you do and why you can’t imagine doing anything else.
9. Keeping It Fresh
Many things can change in your business climate in as little as a six-month period. Writing and re-writing your bio should be a semi-annual or annual goal.
10. Tell What You Can Help
What makes you special is that what and how you can help clients. Use the real estate bio to stats that you can handle their transaction and advocate for them and that you will make them feel cared for during the transaction. And also and how will you address the concerns that buyers and sellers have.
New Real Estate Agent? Here are 3 More Tips for You
How do I write a realtor bio if I am a new real estate agent and have no real estate experiences? The truth is industry experiences is not necessary. More than anything, your potential clients want to know that YOU:
- know the local market;
- understand the client’s needs;
- are going to work hard for them.
1. Tell you are a local expert
OK, so maybe you don’t have 20 years experience as a realtor in your area. But you live in the neiborhood, right?
So talk about your connections: the hidden gems you treasure, the groups you’re involved with, or the networks you belong to.
2. Show you understand client’s needs
What do people really want when they are buying or selling real estate? They want a real estate agent who will help them meet their needs. These needs might include understanding exactly what they mean by “cozy home”, having a particular type of business style, or using the latest marketing tools.
3. Give your hard work spirit
When thinking about how to write a realtor bio, remember that the bottom line for clients is “are you the right real estate agent for me?” Often this translates into “Do I like you?”
So don’t forget about the personal qualities that qualify you for the job. People reading your real estate bio will feel confident knowing that you are pleasant, professional, hard-working, enthusiastic and organized.
Need A Real Estate Website?
Having a powerful real estate website has become an invaluable tool for agents and brokers. It’s a way to generate new leads and connect with today’s clients. We build mobile responsive real estate website with IDX/MLS listings supported. Our great support staff will help train you and get you up and running smoothly. We have a solid understanding of what it takes to build a successful real estate website.