People use the search engine every day to collect information they interested from the search results. It is an instant process for search engine users. All a searcher need to do is typing a search phrase, and the results show like a second. Search engines actually did a very hard work to select and sort pages by measurements of importance regarding the search query, and hope the searcher gets what she needs. As content writers and digital content publisher, you have a great advantage by writing SEO friendly content, which will make the search engines easy, and your content will be favored by search engines for certain keywords you targeted. So what is the benefits for you? It’s obvious. Your SEO ready content page could generate enormous organic traffic from search engines. Let me talk about details about the keywords contextual targeting process, and how it could be used to produce SEO friendly content.
#1 Do Your Targeted Keyword Discovery Process
This is the very first step to getting into the process of writing SEO friendly content. The goal of this process is to generate a set of keywords, which covers the topic of your page content, and also have reasonable monthly search query volume. 3 to 4 keywords in your keyword set should be good to cover the content topic and obtain enough search traffic. Pick only one keyword from your generated keywords set as the main targeted keyword for your content. Once you have 3 to 4 keywords prepared, it’s time to get into the “sharpening knife” process of your SEO friendly content generation.
Find the best keywords for your website? Go to Keywords Selection Guide.
#2 Get to the Basic: On-Page Optimization
When I talking about the on-page optimization, I really emphasise how important that a page should only speak for its own topic and nothing else. In other words, your page foundation should be solid enough to stand out the content topic in the eye of search engine. Following are the on-page factors that search engine look at to determine what your content is talking about.
- Place your main keyword at the beginning of the tag.
- Make the length under 50 characters including spaces.
- Incorporate multiple keywords naturally from your keywords set by a divider if applicable.
For example, my homepage uses 4 keywords in my generated keywords set: “professional SEO consultant”(main targeted keyword), “search engine optimization consultant”, “hire SEO professional”, and “hire professional SEO expert”. Then the title tag would be something like: “Professional SEO Consultant – Hire SEO | SEODennis”.
- Tell exactly what is your content about. Never try to make fancy by telling something not exist in your content.
- Keep the character length between 150 and 155. Google displays as few as 140 characters. Yahoo up to 165, and Bing up to 200.
- Include your main keyword naturally in the description. You may add other relevant keywords, but keep in mind, the main keyword should be included.
- Always have a “call-to-action”.
- h1 tag should always be your main keyword and only one h1 tag per page.
- Any sub-topics or related topics go to h2 tags.
- h3 and any other lower heading tags use as needed. Search engines give much less weight to those tags.
#3 Applying Keywords Contextual Targeting Strategy on Document Text
You may already have something to write about your topic. You can do even better by applying the keywords contextual targeting strategy while writing your Web page content copy. The contextual targeting aims to make a semantic rich content. The semantic rich content corresponds to the, which have implied the main keyword. This means, search engines see your content that is highly relevant to the main keyword, and trigger the signals that your content is much more valuable to users than your competitor when the main keyword is used in the search query.
The process of keywords contextual targeting strategy is naturally including synonyms, topic related supporting words or phrases to your content copy. This process distinct from the keywords repetition, which highly possible to trigger keyword stuffing penalty from search engines. The keywords contextual targeting strategy is a manner to focusing the real needs of visitors to that page and making search engine’s work easy on evaluating your content. As a result to focus on making high-quality SEO friendly content and stay away from main keyword repetition.
Let me use the keyword “Winemaking Program” as an example of keyword contextual targeting strategy.
Synonyms of “Winemaking”: Wine, Wineyard, Wine Growing, Wine Production, Winery, and so forth.
Synonyms of “Program”: Certification, Class, Lecture, Certificate, Seminar, Training, and so forth.
Supporting Words or Phrases of “Winemaking Program”: schedule, learning, instructions, location, admission, cost, and so forth.
The supporting words or phrases are anything that related or corresponded to the targeted keywords. In this example, the targeted keyword is “Winemaking Program”, which is talking about some sort of training to teach people how to making wine. So there are many words or phrases related.
After the analysis of the keyword, we generated a list of synonyms and supporting words or phrases, which all contextually related to the keyword “Winemaking Program”. The longer list you have, the better you covered the topic. And the more long-tail keywords traffic you will get besides the selected main targeted keyword traffic. The final work for the content writer is to organize the content structure by naturally incorporate the contextual related words or phrases into the proper sections of the document text. Thus, the page content should be SEO ready.
#4 Don’t forget Image – Image Optimization
Adding images to your content would enrich the user experiences. However, the search engine cannot read your image. Here are two tasks you should do to make the image SEO friendly that boosts your content.
Tell search engine what is your image about by using keyword rich text in image filename. The image file name with numbers or few characters rarely provides any clues to the search engine such as img2897.jpg.
The alt attribute text of image
Alt attribute in tag let you provide more information about what is in the image. It is a place you can put the targeted keyword from the generated keywords set.
The Ultimate Goal – Make Sure Your Page Add Some Value to Users
After the whole process mentioned above, your content should highly relevant to your targeted keywords, and covers the topic in either broadly or deeply. I want to emphasize here that Google look for and reward pages that bring values to the user. The process of making SEO friendly content via keyword contextual targeting is effective. It leverages your creativity and guides you to a high quality and SEO friendly webpage content.
Know more about “Keyword Research”:
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- What is SEO Keyword Research?
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- Small Business Websites Keywords Selection Guide
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- Write Contextual Keywords SEO Friendly Content
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