In today’s world, people turn to the search engines when they need to search for a new home. Earlier, a person has to visit a potential residence in order to explore a home, but now one can grab a smart phone and can easily look up everything.
So, if you are a realtor or investing in real estate, it’s important that you create your own website in order to brand yourself.
I know what you’re thinking right now. “I have a page on my company’s website that’s dedicated to me, so why do I need my own website?” Fair enough. In your own office you’re competing against multiple other agents, so when someone searches for a real estate agent, you won’t necessarily come up in search results but your office may. And when that office website comes up, the buyer/seller isn’t going to find you, they will call or email the office and the agent that responds will get the lead. Now if you had your own website that was done right and properly optimized for SEO (search engine optimization), your chances of being found will increase. The more you can present yourself as the go-to expert in real estate for your area, the more leads you will receive.
Over 90% of real estate firms have websites
As a real estate agent, you know searching for real estate-related information on the Internet has become an important part of the home buying process. Home buyers are exploring online information more frequently to find what they need. According to the 2017 Stats of Home Buyers and Sellers, as shared by the National Association of Real Estate Agent:
First Step Taken During the Home Buying Process on All Buyers:
- 44% looked online for properties for sale
- 13% looked online for information about the home buying process
- 95% used online websites as their main sources
- 95% searched websites
- 72% used a mobile device in search
Real Estate Website Benefits
Having a real estate agent website makes it possible to supply these potential clients with the information they are searching for and establish a connection. Here are 4 specific benefits to have a real estate website:
1. Great Resources for First-Time Home Buyers
A personal Real Estate Agent website is a great channel to attract and educate potential clients who are new to real estate. Specifically, Real Estate Agents should try to include a blog on their site. A blog is an ideal platform for sharing helpful content, and it can also help you generate top of mind awareness with your website visitors.
2. Help Leverage Local Searches
One major advantage of the Internet in relation to real estate is that it allows home buyers to quickly and easily seek out agents and/or properties by location. Having a real estate website with proper SEO (search engine optimization) enables you to optimize for any local searches home buyers choose to conduct.
3. Help Establish Your Personal Brand
This is a great way to differentiate yourself from competing real estate professionals and connect with prospective clients on a deeper level.
4. Support Automatic Lead Capture
A real estate agent website is ideal for efficiently capturing high-quality leads. This is made possible by incorporating online contact forms for buyers or even sellers who come to your site and are interested in learning more about your services. Each time a form is completed, you will receive an email notification.
Need A Real Estate Website?
Having a powerful real estate website has become an invaluable tool for agents and brokers. It’s a way to generate new leads and connect with today’s clients. We build mobile responsive real estate website with IDX/MLS listings supported. Our great support staff will help train you and get you up and running smoothly. We have a solid understanding of what it takes to build a successful real estate website.