What Is Search Engine Optimization Services?

What Is Search Engine Optimization Services?

2018-05-28T20:44:31+00:00 May 28th, 2018|Categories: Search Engine Optimization|0 Comments
What Is Search Engine Optimization Services

Search engine optimization services are website optimization workflows performed by search engine optimization consultants to increase the organic search traffic to a website.

No matter you are local business like restaurants, retail stores, law firms, car dealerships, real estate, accounting firm and even dental or medical clinics or business focusing on domestic or even international markets, search engine optimization services can help your business gain the online success by increasing your website traffic, leads, and conversions.

If you are looking to increase the number of customers, sales leads, and clients you have, you will need to be as visible as possible your potential customers. Search engine optimization services holds tremendous power to change and grow businesses.

Six-phase of Search engine optimization services

  1. SEO Assessment & Analyze Website for Keywords
  2. SEO Action Plan & SEO Strategy Map
  3. On Page SEO
  4. Off Page SEO & Backlink Building
  5. SEO Analytics and Reporting
  6. Uncover More Ranking Opportunities

Through the six-phase search engine optimization services, we help maximize the potential of your website as an online leads generation machine, build your brand reputation and establish your name as the leader in your industry.

Phase 1: SEO Assessment & Analyze Website for Keywords

seo-process-phase-1SEO assessment and analyze website for keywords act as the foundation of any SEO campaigns. 90% of an SEO campaign’s success relies on the proper assessment of website and selection of keywords.

During the phase one, we are focusing and will achieve the following goals:

Understand your business, identify market and find the competition.

Serving a client without understanding the business of the client is risky. We will conduct an online consultation to better understand your business and markets. Thus help us to draw a solid SEO strategy to build a broad online awareness for your business. We may also ask to collect and analyze the past traffic data of your website with your permission. It is critical for us to understand your business and identify the seasonal patterns of your website traffic.

SEO audit your website to find potential challenges to the website performance.

SEO audit for the website is a must-do task before any SEO campaign by us. SEO audit helps us to identify any technical issues on your websites such as indexing and crawl-ability. In addition to preparing information for on-page optimization on Phase 3.

Select keywords that truly drive relevant traffic to your website.

Selecting the right Keywords is one of the first and most important steps in any SEO initiative. So do we. We spend the majority of the time and investment to ensure your keywords are highly relevant to your potential customers and effectively fit into your existing website content.

Phase 2: SEO Action Plan & SEO Strategy Map

seo-process-phase-2Based on client’s industry, competition and the inherent characteristics of client’s website, we will create an SEO strategy to match or beat the online competition. The SEO strategy will be lined up with the SEO action plan. The SEO action plan lists the details of SEO campaign such as website audit, keywords selection, on-page SEO, off-page SEO.

We requisition contributors to our team to get started executing your SEO campaign. The team includes experienced digital marketing professionals such as SEO consultants, blog writers, data analysts, webmasters and in the most extreme cases, seasoned experts with over a decade’s worth of successful online marketing experience and organize activities that focusing on driving success to your website in the shortest time possible.

We report the work to you on weekly basis and in some cases, require online collaboration in order to achieve the best results for your SEO campaign.

We drive as many strengths to your website as we can, as soon as we can.

Phase 3: On Page SEO Factors

seo-processphase-3Being indexed and ranked on Google depends on many factors, beginning with the different on page SEO factors on your website. Optimizing these factors helps search engine crawlers find your website, index the pages appropriately, and rank it according to your desired keywords. On-page optimization plays a big role in ensuring the success of SEO campaign.

We check the following on page factors:

  • Incorrectly implemented tags.
  • Server-side code showing up in the HTML code.
  • Meta robots tags.
  • CSS manipulation.
  • Excessive script code.
  • Analytics tagging.
  • Name, Address, Phone number(NAP) rich snippet.
  • Product snippet.
  • Review Snippet.
  • Video Snippet.
  • Title tag.
  • Meta description tag.
  • H1 tag.

How we address on page SEO:

We put our effort into optimizing pages for both search engines and your potential customers. We conducting a process of understanding how your customers think when they searching for products or services with purchasing intention. All of the information gives us the clue on which interests or needs need to be addressed during on-page optimization.

  • Captivating, Keyword-Focused Title Tag.
  • Strong call-to-action meta description.
  • Keyword-focused, powerful headline.
  • Topically & keyword-focused on page content.
  • Call-to-action.
  • Customer friendly site structure.
  • Build trust & credibility signals.
  • Social shareable pages.

Phase 4: Off Page Optimization & Backlink Building

seo-process-phase-4Links have always affected how a search engine perceives a website. The type of pages that link back to your site can have a significant impact on your brand’s visibility and traffic. Link building processes have changed as search engines evolve.

Penguin’s release proved that “bad” links from questionable websites or massive amounts of paid links can be major liabilities.

Our backlink building process ensures that your website’s links are composed of authority website endorsements or relevant citations that improve your overall link profile, not just for now, but for the future as well.

How we approach off page optimization

Backlink Profile Evaluation

Backlink Analysis: We evaluate the existing backlinks of your website. Thus to examine the quality, quantity, and diversity of the existing backlinks to your website.On page Link Fix: We fix your internal linking structure to make sure all your backlinks are working. And all the necessary redirects and error pages are in the right place.

Inbound Link Cleanup: We take down or disavowing spammy or harmful third-party backlinks if any. This process will make sure a healthy backlink profile of your website that will benefit your website authority and pass the test of search engine algorithm updates.

Quality Content Development

We earn most of your backlinks by producing link-worthy content. Our blog writers focusing on making the original, high-quality and business relevant content that provide the informational & shareable value to draw the attention of your potential audience.

Diversity and Contextual Anchor Links

We make sure everything from keywords to anchor text placements and targeting pages are optimized for your potential customers and search engine. We also focusing on the diversity of backlinks and anchor text to avoid being penalized for over-optimization or link spamming.

Link diversification
We developing inbound links on multiple websites with unique domains and IP addresses. A unique links search engine see, the more they will treat your website as an authority source of information.

Anchor text diversification
We diverse anchor text into 4 types of keywords: brand name keywords, exact match keywords, partial match keywords, generic keywords.

Building a Publishing Network

We collect and build a network of relevant publishing channels based on your business. We the make the high-quality content handing to authority publications to acquire the links for your website SEO campaign. We distribute backlinks into the following types of publications:

Press release.
Downloadable e-books, guides, infographics & white papers.
Videos and webinars.
Informative blogs and magazine news.

We have strong engaging relationships with much high authority online publishers. This is to guarantee that your backlinks only be placed on quality and relevant pages on the Web.

Phase 5: SEO Analytics and Reporting

seo-process-phase-5At Optimizer, we have heavily invested in technology and provide you weekly SEO reports covered every single move of SEO campaign.

Our weekly SEO report includes Ongoing SEO activities, Keywords ranking data, backlink building data, traffic analytics data to allow business owners access to the most important marketing data about their site and project progress.

Over 80% of ROI opportunity is found through SEO analytics and reporting.

Phase 6: Uncover More Ranking Opportunities

A sustainable SEO campaign is a cycle. It doesn’t stop when you’re at #1. After the SEO campaign started, we keep ranking more new keywords by repeating keyword research throughout the campaign to find more valuable key terms. Improving content and optimizing for conversion rate also helps to maintain your top spot.

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