If you are a webmaster and running websites by yourself, you’ve probably heard about Google Analytics. Google Analytics is a free website analytics service offered by Google that gives you insights on how users use your website. So what can google analytics track? Here are 13 common uses of Google Analytics.

1. Know How Many Visitors Are On Your Site Right Now

Real-time tracking in Google Analytics enables webmasters seeing the visitors who are currently browsing your site. Below are some reasons why you need website real-time tracking:

  • Verify if you properly installed GA tracking code on your site
  • See the traffic changes in a short period of time
  • See the immediate effects of a campaign such as social share
  • Test changes on your site by monitoring goal completions

2. Know the Cities And Countries Your Visitors Are Coming From

Google Analytics can track your audience locations to see where are your biggest audience located. In order to see the location reports, navigate your GA reporting tab to Audience >> Geo >> Location.

Know your top audience geo-information can better help you optimize website content and develop content to better serve your website visitors.

3.Find Out What Are the Mobile Devices Your Visitor Uses

Google Analytics can also collect the mobile device information of your audience. The device report in Google Analytics is very helpful to track what are the mobile devices your visitor uses and how your site is performing on those mobile devices. To view device reports navigate to Audience >> Mobile >> Devices.

You can also narrow to see a specific information of the mobile devices such as brand, service provider, operating system, screen resolution, and mobile device input selector.

4. Track Your Audience Interests

Want to know what your audience is interested in? Are they cooking enthusiasts or value shoppers? You will find audience interest by navigating to Audience >> Interests >> Overview.

5. Know Your Top Traffic Sources

In Google Analytics you can track which sources are driving traffic to your site. Whether they are the social sites that are driving the most traffic or your site is better ranking in organic search. You can easily pull out the traffic sources report and get to know with seconds.

You can keep track of top sources and improve your marketing strategies to get more out of them. GA use its own default channel groupings. You are also allowed to create your own channel groupings.

6. Keep Track of All Marketing Campaigns

You can keep track of your marketing campaigns in google analytics by navigating to Acquisition >> Campaigns >> All Campaigns. You might be using advertising campaigns to drive traffic to your site. Google Analytics can help you measure these campaigns to improve your marketing performance.

7. Track How Visitors Use Your Website

Behavior flow reports in Google Analytics reveal how visitors use on your site. It shows where the user lands and what next pages he visited during his session. In order to view behavior flow reports navigate to Behavior >> Behavior Flow in your GA reporting tab.

8. Check The Top Popular Pages

It does not always happen that all of your site pages rank on top of search engines. There will be a few pages that rank well and are responsible for maintaining the overall traffic of your site.

In Google Analytics you can see the most viewed pages by navigating to Behavior >> Site Content >> All Pages.

9. Track Your Website Speed

Page loading time is one of the main ranking factors Google considers while ranking your pages. Sites loading under 3 seconds are more popular and have more chances of ranking higher than the sites with slow response.

Check your site loading time in Google Analytics reporting tab by navigating to Behavior >> Site Speed >> Overview.

10. Track the Conversion Rate of Website

For viewing conversion rates in Google Analytics, you must have already set up goals. You can either see the conversion rate of individual goal or by selecting all goals.

For viewing the goal conversion reports navigate to Conversions >> Goals >> Overview.

11. Know Your Best Selling Products

In order to get reports from your eCommerce site, you will have to set up eCommerce tracking on your site. This reports will help you analyze the purchase activity on your site. You can see product performance, eCommerce conversion rate, time to purchase and other data.

To view top selling product reports, navigate to Conversions >> Ecommerce >> Product Performance.

12. Know Your Top Landing Pages

You can keep track of your top landing pages in Google Analytics by navigating to Behavior >> Site Content >> Landing Pages. The landing pages report helps you understand what are the pages your audience first landed on your website and how those pages performance in term of bounce rate, average session duration etc.

13. Know The Ages and Gender of Your Audience

Want to know what your audience age distribution? Are they mostly male or female? You will find audience ages and gender by navigating to Audience >> Demographics >> Overview.

Google Analytics is a powerful tool for webmasters and marketing professionals. Besides the 13 most common uses of Google Analytics, there are many advanced tracking features available. The advanced tracking requires code level implementation and use of Google Analytics javascript library functions. Overall, the basic features of Google Analytics are sufficient for the daily website tracking needs.