Citations are mentions of your dental practice Name, Address and Phone number (known as “NAP”). You’ll first want to include a citation for your practice on your own website, on your contact page and ideally also in the footer of your website.
Then, you’ll want to build citations across the web by getting listed in relevant directories. The most important directory listing is your Google My Business page, which you can read more from here. But there are dozens of other business directories that you can get listed in, which in turn will build more citations — and help you rank higher in Google.
There are 10 main citations websites for dentists that you’ll want to submit to:
Yelp is a restaurant review site, so why would dentists need to make it a part of their day? You’re not taking your office manager to lunch, right? Wrong! Nearly 80% of patients use online review sites as their first step to finding a new doctor, according to a 2014 Software Advice survey. Yelp is the online review site they trust, and they’re turning to it when they’re in need of a dentist in their area.
A good starting point is to get listed in the major national business directories. For example, in the US, the yellowpages.com is one of the top national business directories. We also recommend setting up a yellow page for your dental practice.
The video is popular, and a video on your dental website to help market your dental practice can help you draw in more patients. The video is attention-grabbing, engaging, and known to build emotional connections better than any other format. YouTube, in particular, makes it easy to upload and promote videos to an online audience, and you should be using YouTube video marketing if you want to get ahead in your local area.
Your Healthgrades profile is a powerful tool for acquiring new patients. Make sure it’s fully optimized to best promote your practice. People are more willing than ever to look online for a healthcare provider, with 84% of consumers trusting online resources as much as they do personal recommendations. And when it comes to providing information, there’s no more comprehensive website than Healthgrades. The leading online resource for healthcare info, Healthgrades is used by millions of consumers each month in their searches for new dentists.
SuperPages is one of the older local citation sources, having its origins back in the heyday of the printed phone book. We recommend setting up a yellow page for your dental practice.
Dexknows.com is the expert when it comes to online business listings. Each month, millions of consumers search local businesses and found them with the information they’re looking for–from phone numbers and driving directions to ratings, reviews, and special offers. Listing your dental practice on Dexknows is a good option to reach more patients.
Doctoroogle.com is an online directory of dentists, which includes basic information about the practice and user’s reviews. Dentists have to pay to appear on doctoroogle.com, which makes it very similar to other directors, except that there is quite a lot of user’s review.
Yahoo! Local offers many advantages to local dentists. First, a listing on Yahoo! Local has the ability to reach millions of potential customers that are a mouse click away. The business’s name and the image are searchable to a larger market by using a popular search engine such as Yahoo!. Also, the listing may be searchable on other search engines giving the business the ability to reach a limitless amount of potential customers. In addition, Yahoo! Local allows dental practices to advertise for free or at a minimal cost. This a very affordable advertising tool compared to other advertising methods. Lastly, Yahoo! Local provides customer feedback to the company to help improve their business and to better serve their customer base.
Marketing for dentists on Facebook starts by setting up a business page. Although many dentists use their personal profile, it’s better to create a business page, for two reasons: It’s more professional, and it allows you to market to your followers more efficiently using features not available in your personal profile.
Angie’s List is an American home services website. Founded in 1995, it is an online directory that allows users to read and publish crowd-sourced reviews of local businesses and contractors. Formerly a subscription-only service, Angie’s List added a free membership tier in July 2016.