Real estate seller leads are an opportunity for an agent to list properties and close deals. The unfortunate challenge of real estate markets is the saturation of agent competition. In addition, many agents struggle to get seller leads due to owners who try to sell their own homes or let their home vacant for months without a motivated agent to represent the listing. Realtor desperately wants seller leads. Without real estate seller leads, real estate agents will not have properties to show to buyers.

In the rest of this article, I will walk you through the most popular and little know but works tactics to find and collect seller leads in real estate.

PS. Don’t hesitate to let me know in the comments if there’s a better way to generate sellers leads in real estate.

1. Networking

Build great partnerships means networking aggressively until you have seven streams of steady lead sources working for you. For example, network with investors, attorneys, accountants, financial planners, and any other type of professional who works in a real estate-related field.

Attend local networking event regularly. According to Danielle Schlesier (Coldwell Banker, Brookline), Her last lead came from a contact she made through the local Chamber of Commerce. she works at positioning herself as the expert in her area by mixing and mingling with the community as much as she can. Her goal is to attend at least one networking event a week.

Network with investors. Shawn Breyer made his own seller leads strategy through the investors. Investors generate a lot of seller leads for their business, but not all leads align with the investor’s model. About 99 percent of people want or need to sell their house at retail value. Since most investors are not real estate agents, they don’t have any means to capitalize on these leads. Real estate agents could structure deals with local investors so that the investor sends all of their leads their way.

2. Past clients

Keep the relationships going with past clients. Past clients are the low hanging fruit and you never know what the surprises they can bring to you.

Michael Minson from Keller Williams Luxury Homes International, adapted the past clients strategy for seller leads in real estate.

“We send past clients quarterly gifts and speak to their desire to build wealth through investing in real estate. This builds trust so when it comes time to list their home, they know exactly who to call.” – Michael Minson

Call Your Sphere Regularly to Get More Seller Leads from Past Clients. Aaron Hendon (Keller Williams, Seattle) shared his seller leads strategy. His favorite way to get listings is to be sitting at home and get a call from someone he knows who wants to sell their house and needs him to do it as soon as possible. Bust your list by making 10 to 20 contacts a day to the people you know and ask how you can help them. He has a huge database of family, friends, and people I’ve done business with, and his job is to connect them in ways that benefit them. Do that enough and the calls come in.

Host Parties & Get-Togethers for Past Clients. The main source of new leads in Payton+Binnings is from referrals from past clients. Payton Stiewe holds an annual big party that host and invites their past clients as well as prospective clients.

3. For Sale By Owner (FSBO) Listings

90% of sellers who attempt to sell their own property aren’t able to complete the transaction. This is typically due to some combination of inexperience, limited resources, poor marketing and overpricing. Trying to sell a home is extremely stressful, especially when you don’t have a background in real estate – presenting a great opportunity for you to come in and save the day! Look up FSBO listings on Craigslist and reach out to offer your services – perhaps a free consultation – to take full advantage of this technique.

FSBOs are typically eager to sell, and by giving them a listing presentation with data and numbers that only a realtor can provide, you raise your chances of making them your client. Remind them that there are many things that can go wrong with the selling process and that they would be wise to have a professional on their side.

Read more: 20 For Sale By Owner Websites to Get Seller Leads

4. Expired Listings

Contact Sellers with Expired Listings. Why do listings expire? Much like FSBO properties, it’s typically because the expired listing is overpriced or is not being marketed well. Once again, you have the opportunity to step in and save the day.

In contrast to the FSBO seller leads strategy, you’ll need to rely on your MLS to pull a list of expired listings. Sellers with expired listings may already be working with another agent – but considering that the listing is still on the market and unsold, they may be motivated to explore all options.

Reach out to the seller to let them know that you can help them with their stalled listing. Come up with a game plan on how you will generate exposure for the listing. If the plan is good and pricing is in line with expectations, you may well find yourself representing the seller moving forward.

5. Divorce Property

Get Friendly with Divorce Attorneys. Russell Knight who is a divorce attorney in Chicago. When a couple liquidates their assets, including their house, he often has the power to appoint a real estate agent to sell the house. It’s advantageous to his client because he needs a real estate agent who will be neutral to both parties and someone who can push the deal effectively. He refers out at least three properties a year.

6. Vacant & Probate Houses

These are almost always homes that need to be sold. Talk about motivated sellers! These two groups are all of that. You can construct you own list by driving through neighborhoods looking for vacant houses. You can go to the courthouse to construct your probate list. If this is not something you want to do or feel comfortable doing, then there is an alternative: you can buy these lists from data companies that compile such lists.

7. Houzz & Other Listing Websites

Real estate professionals now have the ability to make a professional account and begin posting photos, provide contact information and interact on a platform with more than 40 million unique monthly users in Houzz. Along with the incredible audience potential, there are upward of one million home remodeling professionals providing further opportunity to connect and expand your network.

Read more: Top 10 Real Estate Listing Sites

8. Facebook Ads

Targeted Facebook ads are the online equivalent of local vendor partnerships. Similar to how wedding coordinators put you in touch with newlyweds, attorneys with divorcees, and mothers groups with growing families, targeted Facebook ads focus on specific interest groups. If you are already running lead generation campaigns through Facebook, find a minute to take a closer look at your area and audience.

Facebook ads have the ability to target segments of your current audience or the interest groups you would like to work with in the future.

9. Facebook Groups

Honestly, the biggest source of traffic and thus seller leads for any agent is probably Facebook Groups. You don’t need to shell out tons of dollars to start. You can simply research some good topics people are interested in and then post those write-ups on your Facebook groups page.

10. Facebook Search

Search for Seller Leads on Facebook. Facebook has done a lot to improve their search functionality – specifically in building out the detail with which you can search for people, places and things from your profile page. Did you know that you’re able to look up keywords and locations in the search box at the top of your Facebook profile? Give it a try! If you type in your city along with a few keywords associated with selling a home – things like packing, house hunting or moving – you may very well find individuals in your extended network who could qualify as seller leads.

11. Blogging

There is no better way to build your business than blogging. This is seriously the best way to attract attention to your business. In order to get seller leads through blogging, you have to write helpful tips for sellers. One way to do this better is to offer an eBook on the best practices for sellers in exchange for an email address.  In this way, you can write articles or have them written for you.  I’ve seen consistent blogging generate tons of seller leads. This is really the key to any successful social media marketing plan.  You need your own blog to capture leads off of.

Read more: How To Write A Real Estate Blog Brings More Sells

12. Rank on Search Engines

Melissa Johnson, The CEO of Danny Buys Houses & FreedomDriven LLC.

“We use online lead generation services like SEO, paid AdWords, and Facebook traffic to send quality leads to our website. We rank very high for SEO in our market; we dominate the first page of Google results in San Antonio with the work we’ve done with our onsite SEO, and also have a continued long-term strategy to rank highly using off-site SEO services. We use a mix of PPC campaigns with AdWords and Facebook to send more traffic to our website quickly to complement the long-term SEO strategy to rank organically.” – Melissa Johnson

Read more: Real Estate SEO: The Complete How-To Guide for Realtor

Every tactic I mentioned above works. Pick one strategy and work on it until you’re getting consistent leads from it. Then move on to another strategy. Real estate seller leads give agents connections to people who are interested in selling their property. By filling the sales funnel with motivated seller leads, agents and brokers can increase their opportunities to make sales and close deals.

PS. Don’t hesitate to let me know in the comments if there’s a better way to generate sellers leads in real estate.