When I consult or work with a client, I need to start out by getting traffic information about their site using Google Analytics. Although I can set up a Google Analytics account and do the installation for a client, most of the time I also need to access a Google Analytics account that the client has already been set up. Here are steps on how to add user to Google Analytics. Follow the steps you can easily add user to Google Analytics with proper access permissions.

Four level of user access permission

Before adding a new user to Google Analytics, you need to know that Google Analytics allows adding a new user with four different access permissions. All permissions can be granted at the account level, property level, and view level.

  • Edit: Users with edit permission can create and edit accounts, properties, views, filters, goals etc.
  • Collaborate: Users with collaborate permission can create and edit shared assets, like dashboards or annotations.
  • Read & Analyze: Users with reading & analyze permission can view report and configuration data.
  • Manage Users: Users with managing users permission can add users, delete users, and change user permissions.

If you are given edit access at the account level, you will inherit edit access to the property and view levels. But if you have edit access only at the view level, you do not inherit edit access at the property or account levels.

Remember that not everyone needs to be granted permissions at the account level. If someone is in charge of a specific portion of the site, and it has its own property, they can be given edit permission at the property level for that specific property.

Step 1.

Visit the Admin panel in your Google Analytics Dashboard.

Step 2.

Click on the “User Management” button under one of these three columns. There are three levels of access: Account, Property, and View. If you work with an outside marketing agency, it’s best to add a user to Google Analytics at the account level.

  • Account level: users can add other users, add additional websites to your account handle, and link AdWords and AdSense data to the account.
  • Property level: users can access the tracking code, adjust retargeting data, and adjust settings on one single website.
  • View level: users can add and view goals and content groupings. This is good for the people at work that want to see how the website is doing, but don’t need to edit any settings.

Step 3.

Click “+” icon to the add user page.

Step 4.

You’ll need to know the new user’s email address. Make sure you have the right address and double-check for typos before you add.

In the box below to where you entered the email address, select the permissions you are granting the user.

Click “ADD” that’s it!