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How to Find Target Market for Accounting Firms

Like most businesses, accounting firms have niches and it pays to maximize on a particular customer base. Whether your firm is a fresh newcomer seeking a solid foothold in the accounting world or an established cornerstone looking to revamp its business model, every accounting firm needs to understand its target market.In this post, I will [...]

The Guide to Marketing a New Restaurant

Many new restaurants are so focused on their menu, d├ęcor, hiring and just opening the doors, they forget about the marketing aspect.Marketing your new restaurant is all about understanding and meeting the needs of your customer, increasing customer acquisition, and retention and creating buzz for your fabulous food and atmosphere.Successful owners and restaurant managers create [...]