A good real estate bio can make a strong first impression and show potential buyers and sellers that you’re a serious professional they can trust. Your bio is a piece of marketing, but we like to think of it as an integral part of the personal brand you build for yourself. A client will be looking for your wisdom, eloquence and personality; your bio can help illustrate all those elements.
Here are 10 Realtor Bio Samples from successful real estate agents.
1. Fernando Herboso at MAXUS Realty Group
“Fernando Herboso has 22 years experience as a real estate agent and broker in five states, and serves as a principal broker and consultant to other real estate professionals on using technology to improve their customer care, general marketing and office management.
Honesty and integrity, along with determination and dedication, are philosophies that Fernando strives for in all aspects of his life. Applying these principles to his business, has allowed him to be a top producing real estate agent for the past 10 years. His background as a business owner for several business ventures and co-owner and founder for a Keller Williams Market Center has given his real estate business a high level of experience leadership and professionalism.
Fernando Herboso has a proven record of directly impacting his client’s financial success and propelling smooth transactions by applying refined management, selling, and negotiation talents.
If you are planning on buying or selling in the Maryland DC and Virginia area contact Fernando Herboso, your local neighborhood expert for a personalized customer care. Fernando takes pride in servicing his clients by delivering exceptional service and establishing lifelong relationships.”
2. Daniel Toner at Young Agency
“Daniel is a native of the Finger Lakes region. He grew up in Geneva, and spent his summers on Seneca Lake at the family cottage. After graduating from Geneva High School, Dan attended Nazareth College of Rochester, where he competed a Bachelor’s of Science in Business Administration and Management.
After graduation Daniel went into the family business of underground utility installation, where he spent the better part of two years working in the Finger Lakes and Rochester regions. Looking to start a career, Daniel began working in the banking industry, where he worked for over three years in customer service and consumer lending. Ready for a new challenge, Dan received his real estate salesperson license in the fall of 2015 and joined The Young Agency soon after.
Daniel purchased his first home in the City of Geneva, where he lives with his Fiance and their dog Harper. They fill their free time boating and enjoying Seneca Lake, spending time with friends and family, and vacationing in the Adiron-dacks and southern Florida.
Daniel is truly invested in the Finger Lakes region. His experience in the banking industry and familiarity with the Finger Lakes region will be assets to both buyers and sellers.”
3. Joelle Siemers at Netter Real Estate
“Joelle Siemers has a heart of gold and unbridled enthusiasm. Her life has taken her from Manhattan to Long Island’s North Shore and now Joelle and her daughter make the South Shore their home. Joelle’s retail experience ta Ralph Lauren, Miracle Mile and Bloomingdales has prepared her to provide While Glove Service to all her real estate clients and customers. Little Animal Shelter and Project Hope are charities close to her heart.
Joelle Siemers is energetic, unforgettable and dedicated to fulfilling your real estate needs.”
4. Keith Darby at Rise Realty
“Keith, founding partner of Rise Realty, based in Miami Beach, Florida is a 10-year commercial real estate industry veteran and has represented large users of office and industrial space in a wide array of real estate transactions. Keith has built a solid foundation of corporate clients through his tenant advisory services.
Mr. Darby has a long record of successfully guide local, national, and muti-national clients with their commercial real estate acquisitions, lease obligation, asset re-position and dis-positions. Keith close commercial lease and sales transaction valued over $50 million annually consistently earning Costar’s Power Broker award. His specific areas of expertise include strategic planning, space utilization, transaction management and financial structuring.
Keith specializes in applying his expertise and market knowledge to broker commercial office, industrial, retail and multifamily properties that consistently exceed the investment goals of his clients. In addition to being an active volunteer with Project Sunshine and Ronald McDonald House Charities, Keith is the founding partner of a rising leader’s lifestyle network for active professionals in Miami Beach, FL called The South Beach Boot Camp. Keith is active member in the professional networking real estate groups CCIM, CIASF, SFOBA, NAIOP, and The Miami Beach Chamber of Commerce. Keith graduated from The University of Iowa with a Bachelor of Business Administration degree.”
5. Laura Hazlett at Atlantic Real Estate Brokerage
“Laura D. Hazlett, Broker and Owner of Atlantic Real Estate Brokerage, has had a successful career in Real Estate Management and Sales for over 15 years.
She has served the Brevard County Community as the Women’s Council of Realtors in every leadership capacity. She has also served as the Realtor Political Action Committee Chairperson.
Laura has also taught Orientation for new Realtors at the Melbourne Area Association of Realtors and for the youth at Cocoa Beach High School for Junior Achievement.
Recently Laura and the Brokerage were chosen by Family Mae as a preferred vendor for listing and marketing properties acquired through the Fannie Mae process.”
6. Phil Gutowski at East Boston Real Estate Company
“Phil Gutowski moved to East Boston from St. Thomas, USVI. He studied engineering and business at the New York Maritime College and proceeded to work in a fast upscale environment, assuring client delight on luxury super yachts. Passionate about the water, the move to Eastie was a natural fit. With encouragement from friends and neighbors, Phil started the East Boston Real Estate Company in 2011. In his free time, Phil loves to go camping with his fiance Bethany, and dog Magellan. He also runs a local musicians studio, and loves promoting live music events. Grateful for an amazing group of neighborhood friends, Phil makes sure that new residents are welcomed in a way that has become customary in East Boston.”
7. Mary at Mary Realtor
“Mary is one of the most sought after real estate agent for home builders in Los Angeles. After graduation with an MBA from Golden University, Mary specialized in first time home buyer. After 7 years of success in first time home buyer, Mary branches out to broker vacant land and re-development project for home builders.”
8. Dawn Bahr at Solutions Real Estate
“Dawn Bahr is a full time professional real estate agent with Solutions Real Estate and has been a Realtor since 2003. In May of 2008 she received her Associate Broker license.
Dawn has lived in Arizona since 2000. From the first time you meet Dawn, you will feel at ease with her professional and personable working style and confident in her ability to represent your best interest though the Real Estate transaction.
She continually upgrades her education and knowledge. Being raised on a farm and attending a one room school house allowed Dawn to learn from an early age what it was to have a strong work ethic, high morals, and core values.
She has worked in Economic Development, sales, and in the human resources field in the airline industry. Down has an Associate Degree in Business Management and Marketing and a Bachelor’s degree in Business Administration and Human Resources.
Dawn has her own investment portfolio and can relate to the needs and goals of other investors. She also has the desire to help people become investors.
Dawn was a graduate of the Professional School of Real Estate. She has the designation of certified negotiation expert.
In 2011 and 2012 Dawn was in the top 20 our of 300 agents for production.”
9. Matt Laricy at Americorp Real Estate
“Matt Laricy, a third generation realtor, is the managing broker for Americorp Real Estate, a company his father started. Matt also heads his own team, The Matt Laricy Group. His hard work, charisma, and true passion for his business has helped Matt’s reputation as a qualified realtor quickly rise. Matt specializes in all facets of the Real Estate business, whether it be navigating the way for first timers, trying to score that perfect distrssed property, or providing help in the luxury market, he knows and has experienced it all.”
10. Ellen Grubert at Boston Real Estate
“Originally from New York, Ellen moved to Boston in order to earn a graduate degree in business communications at Emerson College. This knowledge, coupled with her undergraduate degree in psychology and teaching, has provided her with valuable skills that she uses daily in real estate negotiations, educating home-buyers and sellers, and effectively marketing the team’s listings. Ellen has been working in Boston real estate for over 30 years and is an Accredited Buyer Representative and a Senior Real Estate Specialist. Ellen’s clients often describe her as detail-oriented, proactive, and fun to be around.
After living for many years in South End and Roslindale, Ellen currently resides in Jamaica Plain with her wife Janis Lippman. She enjoys spending time on the Cape, riding her bike, and traveling. Ellen proudly volunteers at Speakout and Keshet and supports several great non-profit organizations including Community Servings, The Home for Little Wanderers, the Vistory Programs, and PFLAG.”
Real Estate Bio Writing Tips
Tell Your Skills
Share some of the best points of your professional experience. Reveal some of your real estate knowledge, but don’t lay all your cards on the table. This is just the first introduction and too many facts can be overwhelming.
Use a Proper Photo
Make sure the photo is one you like, one that looks like you in person, and one that sends a positive impression.
The most important advice we could give: Do not use your bio space to sell your services. A biography is a written account of a life, not an advertisement. This space is where a client can find out what kind of person will be assisting them with one of the larger purchases in their lifetime. Gain their trust and excite them about the process. Be authentic.
Honesty is the best biography. As a realtor, you are there to guide your clients towards the best possible home for them. Why should they trust you? Talk about things that show you’re a hard worker, a straight shooter and that this is the job you love doing.
Make it Clean and Right to the Point
The length of a great bio should be between 200 and 300 words, and around 2 to 3 paragraphs. Any longer and your reader will start to lose interest. Use short, clean phrases that are easy to understand.
Edit Over and Over
Read what you write, and then read it again. You’ve created a bio that makes you sound accomplished, so don’t misrepresent your professionalism with a few noticeable spelling mistakes.
Where Are You? How Do I Reach You?
Use your geographic location in your description. When you explain where you work, search engines guide searches to you according to that, which can result in more online search success.
Show Your Passion and Love
Given the vast amount of real estate agents and the fierce competition, what will make you stand out is your passion. Tell your potential clients why you love what you do and why you can’t imagine doing anything else.
Keeping It Fresh
Many things can change in your business climate in as little as a six-month period. Writing and re-writing your bio should be a semi-annual or annual goal.