What is the blog content strategy?
Blog content strategy is the use of that content—any of it—to help meet a marketing goal for your organization.
That could be the acquisition of potential customers, retention of existing ones, making more people aware of your brand or your products, or anything else.
Content is anything that communicates a message to the audience.
Without content, SEOs would have nothing to optimize for search engines.
Use a proper content strategy will benefit you in:
#1 Site traffic
Traffic may be the obvious benefit, but it’s also one of the most important. Creating great content will bring people to your site.
#2 Improved SEO
Google crawl your content, getting a far better idea of what your company is about, and your site receives more relevant queries (including a great many long-tail queries).
#3 Customer conversions
Content can also convince people you’ve got the unique value to offer them.
4 Types of Content You Should Have
The idea of content strategy comes from the traditional marketing funnel where your pool of potential customers grows smaller as it moves toward its first transaction with your business.
Content strategy is to help reach people at any stage of the funnel, and as those people continue their interactions with your organization, it helps widen the neck of the funnel farther down. And then because the content is all the words and pictures on (and off of) your site, you have a lot of options to tailor your content message to where your audience is in that funnel.
1. Content for the top of the funnel.
Generate interest during this phase. Because it’s not enough for people to just hear your name, they also need to be curious enough about your brand to remember that name and start integrating it into their list of trusted brands.
Indirect customer acquisition; brand awareness.
Educational content, Comprehensive guides etc.
2. Content for the middle of the funnel.
In the consideration phase, a consumer starts to associate you with the solution you offer. This is the time when you want to supply them with content that helps them evaluate you and your products.
Direct customer acquisition.
Case studies, How-to content, showcases, Product descriptions, data sheets etc.
3. Content for the bottom of the funnel.
At this point, we know that folks remaining in the funnel are interested in what we have to offer; we’re just trying to convince them we’re worth them pulling the trigger.
Transactions with customers.
Product descriptions, unique value propositions, testimonials, reviews etc.
4. Content for retention.
Once you’ve got those customers, your goal is to keep ’em. Content strategy is part of that process too. At this point, we’re focused on retention—turning one-time buyers into repeat customers.
Retention of existing customers; advocacy.
Customer support and help documentation, special offers, insider how-tos etc.
How to develop content?
From brainstorming to content writing., there are many ways to develop the ideal content for your blog. Here is my process of content development through the years since I started work for various client websites. And I’d like to share to you.
Stage #1: Develop topics as a seed.
Stage #2: Discover list of keywords opportunities(especially long-tail keywords) based on a topic seed.
Stage #3: Finalize content title and theme based on each of keywords opportunity.
Stage #4: Publish content on site.
State #5: Internal link building for content.
Again, the idea behind this marketing strategy is that answering people’s questions and providing them with valuable information makes them more likely to become customers. You should always follow this simple rule.