Most small and medium enterprises do not have marketing budgets as large as multinational companies. Therefore, they search for marketing techniques that cost the least. Search engine optimization services clearly become the most lucrative option here as it comes with a ‘free’ price tag attached to it. However, is the technique worth investing? Can SEO services help you achieve your goals?
The Pros of SEO Services
1. Improves your Website: SEO has emerged as a crucial technique for all businesses. A website cannot drive traffic or gain exposure until and unless it is SEO friendly. An SEO agency will advise you on how the website can be optimized to improve your visibility in searches, and thereby increase sales.
2. Reduces Marketing Spend: SEO professionals devise strategies that improve your website’s ranking organically. This means that you will have to spend lesser amounts of money on paid marketing.
3. Adds Experience: SEO companies are experienced in their fields and have extensive knowledge as compared to those who have learned the basics of SEO by reading articles and blogs online. This means that the success of your business does not rely on experiments or trial and error. It is in the hands of individuals who know what they are doing, what impact their efforts will have and what they aim to achieve through their efforts.
4. No Compromise on the Results: An SEO company with its extensive experience will evaluate your website, understand the goals, identify your target audience and competitors before a comprehensive plan is drafted. They will monitor progress, and alter the plans on the basis of what is being achieved. They will only focus on getting the best results, no matter how much time it takes.
5. You Can Focus on Important Things: If you start search engine optimization services, you have the time to focus on what you do best – running the business. You can be less worried about the functionality of the website because there is a team of professionals hired to do the same.
The Cons of SEO Services
1. Big Investment for Competitive Niche: If you operate in a highly competitive market, you might have to spend more than what you expected, to build all organic links and generate actual results with professional help.
2. No Guarantee: All businesses want to land on the first rank of search engine results. However, the nature of SEO is such that this cannot be guaranteed. Search engine optimization services will not be able to commit the time frame and rank they will be able to achieve.
3. Time Consuming: The process of SEO takes time. This means that you will have to be involved with the agency for a longer duration before you can actually expect to see results.
4. Risk of being penalized: The SEO services you start with may adopt unethical practices without prior notice and this may result in a Google ban or penalty. You will have to be on top of everything to ensure that the agency does not cheat.
5. No Full Control: If an agency is managing your website, your analytics, SEO strategies, backlinks, content creation, you do not have complete control. SEO professionals may make changes to your website to make it SEO friendly, even though those alterations may not be as per your taste.